This film documents the Euston Tower Creative Producer Programme, an initiative developed by Beyond the Box for British Land to creatively engage the Camden community in conversations about the future of the tower.

A team of young Camden-based creatives under the age of 25 were commissioned as Creative Producers, receiving training in film, photography, storytelling and presentation while working alongside professional artists and cultural practitioners.

Together they produced a public photography exhibition and documentary exploring the identity, history and future of the area. Exhibited in the public realm at Regent’s Place, the project created space for dialogue between residents, businesses and cultural organisations, demonstrating how creative practice can connect people to place while informing the development process.